Transforming Custom Cabinet Door Orders with Cieblink
Commonwealth Plywood Distribution is a key player in the distribution of materials for cabinetmakers and kitchen designers, operating seven branches across Quebec and Ontario.
The company wanted to simplify the ordering process for cabinet doors offered by various partner manufacturers. Orders sometimes took up to 48 hours and involved multiple steps and actors. Today, the process is faster and smoother, with information available instantly and fewer interventions required.
The objective: Enable customers to easily order their cabinet doors, in the right place, without friction, while improving internal management.
Working together
The project began with a comprehensive analysis of the needs and buying habits of Commonwealth Plywood Distribution’s clients. Together, we worked to:
Integrate cabinet door products into a single platform
Configure the specific rules for each cabinet door manufacturer.
Link each customer account to its specific pricing.
Test the ordering workflow across all branches.
The results
Over a 5-Year Period (2021–2025)
Over five years, the total value of transactions that customers placed directly via the Cieblink platform increased significantly, with particularly strong growth for cabinet doors. Standard products also saw substantial progress, illustrating adoption of Cieblink and customer autonomy in the purchasing process.
+235%
Increase in cabinet door purchases initiated directly by their customers via the Cieblink platform
Marketing Impact (2024 vs. 2025)
At the end of 2024, we launched marketing campaigns in partnership with Commonwealth Plywood Distribution to encourage existing and new customers to place orders directly through Cieblink. These campaigns quickly generated customer-initiated transactions, demonstrating the effectiveness of marketing.
+41%
Increase in cabinet door purchases initiated directly by customers via the Cieblink platform
Cieblink is now fully used internally for all cabinet door orders, simplifying order management even when orders arrive through other channels.
“We are committed to making the purchasing process fast and efficient. Thanks to this platform, our customers now have simple and quick access to complex configurable products like custom cabinet doors.”
— Yvon Mayrand, Vice President, Eastern Division, Commonwealth Plywood Distribution
Through close collaboration with Cieblink, Commonwealth Plywood Distribution has simplified cabinet door ordering, allowing customers to act independently with clear access to pricing and manufacturer lead times.
This initiative has notably reduced communication delays between stakeholders while streamlining order processing. Over five years, growing adoption of the platform, supported by internal efforts and targeted campaigns, has contributed to improving operational efficiency and the customer experience.