{"id":6089,"date":"2026-02-20T11:01:58","date_gmt":"2026-02-20T16:01:58","guid":{"rendered":"https:\/\/cieblink.com\/2026\/02\/etude-de-cas-commonwealth-plywood-distribution\/"},"modified":"2026-02-20T11:10:10","modified_gmt":"2026-02-20T16:10:10","slug":"etude-de-cas-commonwealth-plywood-distribution","status":"publish","type":"post","link":"https:\/\/cieblink.com\/fr\/2026\/02\/etude-de-cas-commonwealth-plywood-distribution\/","title":{"rendered":"\u00c9tude de cas : Commonwealth Plywood Distribution"},"content":{"rendered":"<div class=\"et_pb_with_border et_d4_element et_pb_section et_pb_section_0  et_pb_css_mix_blend_mode et_section_regular et_block_section\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_0  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_0  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_heading et_pb_heading_0 et_pb_bg_layout_\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_heading_container\"><h1 class=\"et_pb_module_heading\">Transformation des commandes de portes d&#039;armoires personnalis\u00e9es avec Cieblink<\/h1><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_1  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_1_3 et_pb_column et_pb_column_1  et_pb_css_mix_blend_mode et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_with_border et_pb_module et_d4_element et_pb_image et_pb_image_0 et_animated et-waypoint\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<span class=\"et_pb_image_wrap \"><img decoding=\"async\" width=\"1270\" height=\"1270\" data-src=\"https:\/\/cieblink.com\/wp-content\/uploads\/2025\/07\/logo-39.png\" alt=\"\" title=\"Logo Commonwealth Plywood Distribution\" data-srcset=\"https:\/\/cieblink.com\/wp-content\/uploads\/2025\/07\/logo-39.png 1270w, https:\/\/cieblink.com\/wp-content\/uploads\/2025\/07\/logo-39-980x980.png 980w, https:\/\/cieblink.com\/wp-content\/uploads\/2025\/07\/logo-39-480x480.png 480w\" data-sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1270px, 100vw\" class=\"wp-image-4060 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1270px; --smush-placeholder-aspect-ratio: 1270\/1270;\" \/><\/span>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_column_2_3 et_pb_column et_pb_column_2  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_0  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><p data-start=\"327\" data-end=\"534\"><strong data-start=\"349\" data-end=\"386\">Commonwealth Plywood Distribution<\/strong> est un acteur cl\u00e9 de la distribution de mat\u00e9riaux destin\u00e9s aux \u00e9b\u00e9nistes et cuisinistes, avec <strong data-start=\"487\" data-end=\"505\">sept succursales<\/strong> au Qu\u00e9bec et en Ontario.<\/p>\n<p data-start=\"536\" data-end=\"852\">L\u2019entreprise souhaitait simplifier le processus de commande des portes d\u2019armoires offertes par diff\u00e9rents fabricants partenaires. Les commandes<strong data-start=\"674\" data-end=\"692\"> prenaient parfois jusqu\u2019\u00e0 48\u202fh<\/strong> et impliquaient plusieurs \u00e9tapes et acteurs. Aujourd\u2019hui, le processus est plus <strong data-start=\"755\" data-end=\"778\">rapide et fluide<\/strong>, avec des informations accessibles instantan\u00e9ment et moins d\u2019interventions n\u00e9cessaires.  <\/p>\n<p data-start=\"470\" data-end=\"774\"><strong>L\u2019objectif : permettre aux clients de commander facilement leurs portes d\u2019armoires, au bon endroit, sans friction, tout en am\u00e9liorant la gestion interne.<\/strong><\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_2  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_3  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_with_border et_pb_module et_d4_element ba_advanced_divider ba_advanced_divider_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"dtq-module dtq-divider\">\n                <div class=\"dtq-divider__border dtq-divider__border-start\"><\/div>\n                <h1 class=\"dtq-divider__element dtq-divider__text\"><span>Ce que nous avons fait ensemble<\/span><\/h1>\n                <div class=\"dtq-divider__border dtq-divider__border-end\"><\/div>\n                \n            <\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_3  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_4  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_1  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><p data-start=\"929\" data-end=\"1100\">Le projet a d\u00e9marr\u00e9 avec une <strong>analyse compl\u00e8te<\/strong> des besoins et des habitudes d\u2019achat des clients de Commonwealth Plywood Distribution. Nous avons travaill\u00e9 en collaboration pour : <\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_4  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_1_4 et_pb_column et_pb_column_5  et_pb_css_mix_blend_mode et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_2  et_pb_text_align_center et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><p><strong data-start=\"1159\" data-end=\"1194\">Int\u00e9grer des produits de portes d\u2019armoires<\/strong> dans un seul outil.<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_column_1_4 et_pb_column et_pb_column_6  et_pb_css_mix_blend_mode et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_3  et_pb_text_align_center et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><p><strong>Param\u00e9trer les logiques propres<\/strong> \u00e0 chaque fabricant de portes d\u2019armoires.<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_column_1_4 et_pb_column et_pb_column_7  et_pb_css_mix_blend_mode et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_4  et_pb_text_align_center et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><p><strong> Lier chaque compte client<\/strong> \u00e0 sa tarification sp\u00e9cifique.<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_column_1_4 et_pb_column et_pb_column_8  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_5  et_pb_text_align_center et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><p><strong>Tester le flux de commande<\/strong> dans toutes les succursales.<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_5  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_9  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_with_border et_pb_module et_d4_element ba_advanced_divider ba_advanced_divider_1\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"dtq-module dtq-divider\">\n                <div class=\"dtq-divider__border dtq-divider__border-start\"><\/div>\n                <h1 class=\"dtq-divider__element dtq-divider__text\"><span>Les r\u00e9sultats<\/span><\/h1>\n                <div class=\"dtq-divider__border dtq-divider__border-end\"><\/div>\n                \n            <\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_6  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_1_2 et_pb_column et_pb_column_10  et_pb_css_mix_blend_mode et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_heading et_pb_heading_1 et_pb_bg_layout_\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_heading_container\"><h3 class=\"et_pb_module_heading\">Sur une p\u00e9riode de 5 ans (2021-2025)<\/h3><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_6  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><p data-start=\"1365\" data-end=\"1782\">Sur 5 ans, la valeur totale des transactions que les clients passent<strong data-start=\"1717\" data-end=\"1755\"> directement en utilisant la plateforme Cieblink a fortement augment\u00e9<\/strong>, avec une croissance spectaculaire pour les portes d\u2019armoires. \u00c9galement, une progression significative a \u00e9t\u00e9 remarqu\u00e9e pour les produits standard. Cela illustre l\u2019<strong>adoption de Cieblink par les clients de Commonwealth Plywood Distribution et leur autonomie<\/strong> dans le processus d\u2019achat. <\/p>\n<p data-start=\"1365\" data-end=\"1782\">\n<h2 data-start=\"1953\" data-end=\"2086\"><strong data-start=\"1953\" data-end=\"1962\">+235%<\/strong><\/h2>\n<p data-start=\"1953\" data-end=\"2086\"><strong data-start=\"2184\" data-end=\"2222\">Montant des achats de portes d\u2019armoires que les clients de Commonwealth initient<\/strong> eux-m\u00eames via la plateforme Cieblink<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_d4_element et_pb_column_1_2 et_pb_column et_pb_column_11  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_heading et_pb_heading_2 et_pb_bg_layout_\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_heading_container\"><h3 class=\"et_pb_module_heading\">Impact sur le marketing (2024 vs. 2025)<\/h3><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_7  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><p data-start=\"1365\" data-end=\"1782\">\u00c0 la fin de 2024, nous avons lanc\u00e9 des campagnes marketing en partenariat avec Commonwealth Plywood Distribution pour <strong>encourager leurs clients existants et de nouveaux clients \u00e0 passer directement leurs commandes via Cieblink<\/strong>. Ces campagnes ont rapidement g\u00e9n\u00e9r\u00e9 des transactions initi\u00e9es par les clients eux-m\u00eames sur la plateforme, d\u00e9montrant \u00e0 la fois l\u2019efficacit\u00e9 du marketing et l\u2019autonomie accrue des clients gr\u00e2ce \u00e0 Cieblink. <\/p>\n<p data-start=\"1365\" data-end=\"1782\">\n<h2 data-start=\"1365\" data-end=\"1782\"><strong data-start=\"2550\" data-end=\"2558\">+41%  <\/strong><\/h2>\n<p data-start=\"1365\" data-end=\"1782\"><strong>Montant des achats de portes d\u2019armoires que les clients de Commonwealth initient<\/strong> eux-m\u00eames via la plateforme Cieblink<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_row et_pb_row_7  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_12  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_8  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><p>Par ailleurs, Cieblink est <strong data-start=\"2005\" data-end=\"2017\">d\u00e9sormais compl\u00e9tement utilis\u00e9 en interne<\/strong> pour <strong data-start=\"2025\" data-end=\"2050\">toutes les commandes de portes d\u2019armoires<\/strong>, ce qui facilite la gestion des commandes, m\u00eame lorsqu\u2019elles arrivent par un autre canal que Cieblink.<\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_9  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><p><em data-start=\"2918\" data-end=\"3123\">\u00ab Nous nous devons de rendre le processus d\u2019achat rapide et efficace. Gr\u00e2ce \u00e0 cette plateforme, nos clients ont maintenant un acc\u00e8s simple et rapide \u00e0 des produits configurables complexes comme les portes d\u2019armoires sur mesure. \u00bb<\/em><br data-start=\"3123\" data-end=\"3126\"><em><strong>- Yvon Mayrand, Vice-pr\u00e9sident, Division de l'Est, Commonwealth Plywood Distribution<\/strong><\/em><\/p><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_10  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><p data-start=\"3217\" data-end=\"3476\">Gr\u00e2ce \u00e0 une collaboration \u00e9troite avec Cieblink, Commonwealth Plywood Distribution a simplifi\u00e9 les commandes de portes d'armoires, permettant aux <strong data-start=\"3267\" data-end=\"3279\">clients d\u2019agir de fa\u00e7on autonome<\/strong> avec un acc\u00e8s clair \u00e0 leur <strong data-start=\"3323\" data-end=\"3359\">tarification et au d\u00e9lais des diff\u00e9rents fabricants.<\/strong><\/p>\n<p data-start=\"3478\" data-end=\"3812\">Cette initiative a surtout permis de <strong data-start=\"3506\" data-end=\"3538\">r\u00e9duire les d\u00e9lais de communication<\/strong> entre les diff\u00e9rents intervenants, tout en fluidifiant le traitement des commandes. Sur cinq ans, l\u2019adoption croissante de la plateforme, soutenue par des efforts internes et des campagnes cibl\u00e9es, a contribu\u00e9 \u00e0 am\u00e9liorer l\u2019efficacit\u00e9 et l\u2019exp\u00e9rience client. <\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[74,81],"tags":[],"class_list":["post-6089","post","type-post","status-publish","format-standard","hentry","category-reseau-de-partenaires","category-vente-b2b"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cieblink.com\/fr\/wp-json\/wp\/v2\/posts\/6089","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cieblink.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cieblink.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cieblink.com\/fr\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/cieblink.com\/fr\/wp-json\/wp\/v2\/comments?post=6089"}],"version-history":[{"count":0,"href":"https:\/\/cieblink.com\/fr\/wp-json\/wp\/v2\/posts\/6089\/revisions"}],"wp:attachment":[{"href":"https:\/\/cieblink.com\/fr\/wp-json\/wp\/v2\/media?parent=6089"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cieblink.com\/fr\/wp-json\/wp\/v2\/categories?post=6089"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cieblink.com\/fr\/wp-json\/wp\/v2\/tags?post=6089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}